How a rebuilt website and an AI creative engine doubled ProArte's ROAS.

ProArte was already running Meta ad campaigns, but return on ad spend sat stubbornly below 2x. The money was going out; the conversions weren't coming back. Two things were leaking the funnel: a slow website that lost shoppers before checkout, and generic creative that scrolled right past in the feed.

We rebuilt the website end to end with conversion as the only goal. Every change traced back to one question. Does this help someone buy?

• Speed: faster load times so shoppers stop bouncing before the page renders.
• UX: a cleaner, simpler path from landing to checkout.
• SEO: technical foundations so the brand earns traffic beyond paid ads.
• CRO: a purchase flow tuned to convert the traffic the ads send.

A fast site needs creative worth clicking. We built a performance creative pipeline purpose-made for Meta. Produced fast, iterated faster, and refreshed continuously against what actually converts.

• AI UGC content that looks native to the feed, at a fraction of traditional shoot cost.
• Benefit-led infographics that communicate product value at a glance.
• A library of static ad creative engineered for performance marketing.

Website and creative ran together on Meta. ROAS climbed from under 2x to 4x, the same ad budget working more than twice as hard.